The plan is simple enough. Bad NFL teams get the opportunity to pick at the top of the draft. Quarterback is by all accounts the most important position on the football team. Therefore, by losing most of their games, NFL teams with bad W-L records will pick the best quarterbacks and transform themselves into contenders. So, the Tanking Plan, perfected by Cleveland from 2015 to 2018, is to give your team the opportunity to lose a lot games, usually by trading away veterans for draft picks, thus weakening the team so that they can move up in the draft so that you can draft one of the top quarterbacks of the draft class and-wham!--take the NFL by storm.
It hardly ever seems to work as planned, however. The tables below show the 32 starters that began the 2026 season, plus the win total each quarterback achieved as a rookie. First round picks Bo Nix, C.J. Stroud and Jayden Daniels actually did what they were supposed to and posted good win totals in their rookie years and led their teams to the playoffs. However, Stroud and Daniels have put up worse numbers after their rookie years, not better numbers. Daniels is 2-7 as of the end of September 2026, and Stroud, though still effective with 19-15, is not quite the superstar he was in his first year. It remains the case that no rookie quarterback has ever taken a team to the Super Bowl, let alone won one. A few rookies have taken their team to the Conference Championship, but so far in the 60 year history of the two-conference system, they have all lost.
Overall, the 2026 QBs who started the season were not exactly red hot as rookies, averaging only 4.00 wins in the AFC and 4.44 wins in the NFC. The best rookie QB was Dak Prescott, who the Cowboys somehow picked up in Round 4 of the 2016 draft. Thus he was not part of a tanking strategy, was not considered one of the premier quarterbacks in 2016, but he had a spectacular rookie season.
Thus looking at the historical stats, if you envision drafting a "franchise quarterback" early in the first round and having that rookie quarterback start and win 10 or 12 games and lead the playoffs, good luck with that. If your team wants to bundle several draft picks and blow them all to move up in the draft (hello Jimmy Haslam and Cleveland) there is no reason to expect this will work. Jayden Daniels (Round 1, 2nd overall) had success in his rookie season, but cooled off in his second year with Washington.